So you want to get into podcasting do you?  Well, it’s not that complex once you have a good framework to follow. I decided about a month ago, to start podcasting on a regular basis, and eventually sell or give away for free my podcasts on iTunes.  I was looking for a simple, easy [...]

Are you standing out?  Are you marketing just like everyone else or are you taking the extra steps to stand out against the competition?  Good companies market themselves like everyone else and most of the time, that’s ok.  The problem, however, is that in a democratized market online where the barriers to competition are [...]

I’m learning a lot about SEO lately and how search engines index content.  One idea I stumbled upon reading about SEO optimization for your blog is the idea of using lots of Categories almost to the point of over-using it.   I’m convinced now that having lots of Categories in your blog is beneficial to both [...]

About 7 minutes.  That’s all the time I took to write this blog post.  I didn’t login to the Wordpress admin pages, and I didn’t visit my blog to post this blog entry.  How did I do it?  Read on for more.

Tip #1: Write about anything.  You think you need to write about something [...]

Changing your company name and how you brand yourself can be a daunting task. Obviously you have to tell your existing customers, change your logo, and launch a marketing campaign just like you might launch a brand from scratch. But there are probably a hundred other things you might not consider when branding or re-branding your business – both offline and online. I learned that the hard way when I changed my own company name and how I market myself earlier this year. Continue reading to hear my first hand experience and learn some cool tips along the way.