One of the first things I had to learn when becoming self employed was how to charge for my consulting services. Now when I first started consulting as a web designer and computer consultant in the late 90s, I simply stated an hourly rate I was comfortable charging with a given customer at that particular [...]
Entries in Category "Business Marketing"
Marketing your Business 101: Focus on Benefits, not Features
If you are a business owner, or work in Marketing for your organization, one of the things you must understand is the mind of your customer. Why? Because if you understand what your customers are looking for, you can give them what they want. And when a customer is looking for a solution to [...]
“Jack of All Trades” are ruling the New World
I know lots of stuff. I’m not bragging, I just really do know a lot about a lot of different subjects. I’m an expert at a few of them, but the ones I have a passion for I continually pursue perfection and try to achieve “greatness”. I’m not sure why that is. Perhaps it’s my [...]
7 steps to Podcasting for Newbies and How to Make Money
So you want to get into podcasting do you? Well, it’s not that complex once you have a good framework to follow. I decided about a month ago, to start podcasting on a regular basis, and eventually sell or give away for free my podcasts on iTunes. I was looking for a simple, easy [...]
Why standing out is ESSENTIAL to successful online marketing
Are you standing out? Are you marketing just like everyone else or are you taking the extra steps to stand out against the competition? Good companies market themselves like everyone else and most of the time, that’s ok. The problem, however, is that in a democratized market online where the barriers to competition are [...]
5 reasons a single page web site is better for your SEO ranking
Out of the blue, I was contacted today by a local business owner seeking Wordpress theme customization from a theme they purchased on Themeforest (by the way, read about how I was able to provide everything the client wanted in my other blog post) At first, I thought someone referred them to me, but after [...]
5 Reasons why it’s better to use lots of Categories in your Blog
I’m learning a lot about SEO lately and how search engines index content. One idea I stumbled upon reading about SEO optimization for your blog is the idea of using lots of Categories almost to the point of over-using it. I’m convinced now that having lots of Categories in your blog is beneficial to both [...]
Tip to all Web Designers – Follow-up Phone calls and Keeping your Promises
I just got off a call with a potential client that asked me for help. They initially contacted me via email (I have no idea how they found me and will post in the near future about that) and I replied back to the site owner with a quote and time estimate.
I then did [...]
I love what I do: 