One of the first things I had to learn when becoming self employed was how to charge for my consulting services.  Now when I first started consulting as a web designer and computer consultant in the late 90s, I simply stated an hourly rate I was comfortable charging with a given customer at that particular [...]

I have worked with a lot of different CMS tools in my 10 years of working with computers – Wordpress, Joomla, Sharepoint, and even attempted writing my own CMS tool twice in the past. I have found, in the last 2 years of using Wordpress exclusively that it’s an excellent publishing platform.  As a [...]

If you are a business owner, or work in Marketing for your organization, one of the things you must understand is the mind of your customer.  Why?  Because if you understand what your customers are looking for, you can give them what they want.  And when a customer is looking for a solution to [...]

 
I know lots of stuff.  I’m not bragging, I just really do know a lot about a lot of different subjects.  I’m an expert at a few of them, but the ones I have a passion for I continually pursue perfection and try to achieve “greatness”. I’m not sure why that is.  Perhaps it’s my [...]

I recently started using the Nextgen Gallery on a project I just completed at exquisitecutandfashion.com.  If you haven’t used Nextgen before, it’s an excellent image organizer that let’s you do things like automatic thumbnails, gallery metadata, and more.  Have a look at some samples to get a better idea.
I have come to love Nextgen [...]

I found a neat trick to integrate Cforms with Paypal.  It let’s you take info of any kind on your Wordpress website using a form you design, and then have the buyer forwarded to Paypal for payment completion once they submit the form (which is sent to you via email).  The trick is to use [...]

Are you standing out?  Are you marketing just like everyone else or are you taking the extra steps to stand out against the competition?  Good companies market themselves like everyone else and most of the time, that’s ok.  The problem, however, is that in a democratized market online where the barriers to competition are [...]

Out of the blue, I was contacted today by a local business owner seeking Wordpress theme customization from a theme they purchased on Themeforest (by the way, read about how I was able to provide everything the client wanted in my other blog post)  At first, I thought someone referred them to me, but after [...]

Get Post Image is a plugin I recently found that let’s you you place an image from a post into your home page to entice visitors to read your post.  I found a trick to OPTIONALLY show an image if it’s found, and not show one if it isn’t.  I used the PHP command “strpos” [...]

Changing your company name and how you brand yourself can be a daunting task. Obviously you have to tell your existing customers, change your logo, and launch a marketing campaign just like you might launch a brand from scratch. But there are probably a hundred other things you might not consider when branding or re-branding your business – both offline and online. I learned that the hard way when I changed my own company name and how I market myself earlier this year. Continue reading to hear my first hand experience and learn some cool tips along the way.