I know lots of stuff.  I’m not bragging, I just really do know a lot about a lot of different subjects.  I’m an expert at a few of them, but the ones I have a passion for I continually pursue perfection and try to achieve “greatness”. I’m not sure why that is.  Perhaps it’s my passion for excellence and the reward of becoming really great at something.  Or perhaps it’s my never ending curiosity about how the world works.  All I know is, I’m a Jack of all Trades and I’m celebrating it right here, right now. 

Did curiosity really kill an actual cat?

I have always been curious. I have this insatiable thirst for knowledge that never seems to go away.  In fact, I often feel like there just isn’t enough time to soak up all that life has to offer and that can freeze me in place with indecisiveness.

When I was young, I would take apart electronics and try to figure out how they work. My mom, in fact, used to call me “destroyer”. Yes, most kids go through this phase, but I still have that curiosity today in abundance.  The earliest I can remember, my dad said “just try”, “explore” and don’t be afraid.  People that know me well will say that:

• I’m stubborn.  No apologies, no regrets. Period.  Don’t like that?  Too bad for you.
• I figure out a way to succeed in anything I do.  For a while I thought that if I couldn’t succeed, it was someone else’s fault.  Over the last few years, I realize I’m in total control and I know it’s just a matter of putting the puzzle pieces together.
• I’m curious to a fault.  I always question how and why.  I like to know.  People think I’m intruding or stealing something but honestly I’m just curious. Perhaps it’s the control freak in me coming out and it probably comes across that way, but truthfully I’m just darned curious.  I like to know how something works when I use it.
• I often always question the status quo.  No. Actually, I despise the status quo. That’s the truth. To me status quo is an opportunity to do it differently.  I have a knack for recognizing imperfection, and I feel strongly compelled to fix it.  I’m also an INTJ so seeking optimization is something that’s in my DNA.
• I like details and I don’t mind working on them.  Being a web designer, the beauty is all in the details.  It’s the little things that matter and make a site go from good to great.  Often, I will work on pixel perfect positioning on the tiniest of details that virtually nobody will ever see. I just enjoy the process and I feel good when I succeed.
• I love best practices.  In life, some things just work and it’s no point questioning them or trying to re-invent the way it’s done.  Wanna lose weight? Eat right and Exercise.  Wanna be rich?  Hang around rich people.  Wanna get better at something?  Practice.  Duh.

That’s Jack with a CAPITAL J please

Well, 36 years into my life, and I can honestly say that sometimes, my curious nature gets me into trouble.  If you look at my career history over the last 10 years or so, it’s clear that I have held a lot of different jobs, and nearly every time it’s in a different industry and in a completely different position.  I’m not corporate ladder climbing material, that’s absolutely sure.  I probably can’t hold a position for more than a few years, and then my curiosity get’s to me and I need to try something totally new.  My last manager called me “ambitious” because he could see that sitting still wasn’t in my future.

From a “corporate career” point of view, being a Jack of All trades certainly isn’t in your benefit.  You see the corporate culture you know today is really something that existed from the days of war when people needed to repeat a task over and over. Innovation and Mastery were left to heads of state and designers of war, not to the lowly “man on the line”.

Single Tasking Humans are from the Days of War

It’s a theory (isn’t everything we state just a theory anyways?), but I do believe the corporate conditioning and social systems we are all are a part of tell us that we should become a master of just one thing and that diversifying yourself is bad for you.  Diversify a stock portfolio, not a career path.  My parents often say, “Why don’t you keep one job and stick with it?”.  Now be patient with me. I’m not against staying at one job and being content with it, but I truly believe it’s something that existed from the days of war, and a time when The Great Depression forced everyone into silos. 

Being a single tasking person is great when

• There are lots of jobs and the future is stable
• Your skill is needed inside a mass production system
• Your skill or task can’t be replaced by machinery or computers

Look at the above list.  Name one of those items that is true today.  Well, there are lots of jobs but nothing is stable in the economy.  I don’t personally know anyone that works in factories anymore.  I think it’s all offshore now, and there isn’t a single mass production system, job, skill, or piece of knowledge that can’t be replaced by machinery, automation, and computer AI systems. 

I think as well, that over the last 100 years there has also been a major shift in the human mind and it’s ability to do amazing things.  Access to the web has allowed for a tremendous amount of knowledge and information to be shared.   Global travel and commerce has allowed for products and services of all kinds to be bought and sold by all the nations of the world.

The Star Trek world is coming

It might be premature to say, but I think Globalization as well as a naturally occurring move towards a perfect “Star Trek” world is inevitable.  People want to be a part of great ideas and to do something worthwhile.  Just look at Google.  Their motto is to “organize the worlds information”.  Those early programmers worked night and day to make that dream a remote possibility (which it might be if Google sticks around for a few more years).  Look at Bill and Melinda Gates.  The took all their wealth and decided that living up to their foundations motto, “all lives have equal value”, was something worth pursuing.

Everyone is sharing more and more.  Name one thing you can’t learn online (well except maybe your grandma’s apple pie recipe)?   Cost of information is near zero. Products are universally available without discrimination to your color, gender, or ethnicity.  It’s now possible to get Bananas from Jamaica, TVs from Japan, Silk from China, and Curry from India all without leaving your front door. Fedex, a company with the large private fleet of airplanes in the world, will deliver it all to you fresh from the producer before the week is over.

Adapt and Conquer, just like The Romans

Technology, Computers, the Internet, Travel, and Communication have all had remarkable affects on the human consciousness.  So what’s next?  Well, as my friend Eddie says “adapt and conquer” is the name of the game.  Learn to act quickly.  Be an “Agile” person, don’t just write Agile software.  Go where the opportunities are and learn quickly.  Be ready to drop everything you believe in and change quickly. There are a tonne of opportunities around you at the bleeding edge of innovation, entrepreneurship and philanthropy.  All of them are ways to contribute to the global shift already occurring under your feet.  Outsource like everyone else.  Be a participant in the global shift.  Don’t cry.  Instead, celebrate and enjoy the possibilities.

The spread of information and access to anything the world produces is here, right now, whether you like it or not.  Are you prepared? Are you a Jack of All Trades?  Do you already know how to learn quickly and pickup a new skill or two?  Can you learn anything?  Are you curious?  Do you love to acquire knowledge and skill?  Does certainty bore you?  If so, congratulations!  You are ready to rule the new world!

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I’m writing this post for a client I have just started working with in the hopes that it clears up some of the mystery around this topic and perhaps you will also learn a thing or two from my 2+ years of working with Wordpress.

If you spent any time at all with Wordpress, you eventually run into the dilemma of When to use Posts vs Pages for new content.  Sometimes the path is very clear when your theme design makes the choice self-evident (as with this blog theme for example where every content item is a Post).  Other times, it’s not as clear-cut (like with some of themes at Woothemes like The Station)  When it’s not as clear-cut, and your theme design doesn’t necessarily dictate which one you should use, you need a framework like the one I describe below.

Now, before we go any further, let’s learn about the differences between posts and pages for our less experienced users.

Difference between Post and Page from a Wordpress point of view

Well, let’s consider the possible areas that the Posts and Pages might differ:

• Editing and Embedding Content?  Definitely not.  Both are equal in their ability to render HTML.
• Commenting?  Nope, both can accept them and you can turn commenting and pinging off any any page/post you feel like (including adding aging rules with various plugins so that commenting eventually gets turned off on schedule)
• Publish Date?  Nope, both have this too
• Content Hierarchy?  Well, yes and no. You can’t say for certain really without considering your theme and how you implement the site.  For instance with pages, hierarchy is clear-cut with page and sub-page inheritance and that’s easy to put into a menu structure with just a few lines of code.  However, with posts, you can implement hierarchy as well via categories and sub-categories and creating a menu system to display this hierarchical structure.  I would caution that you face more constraints this way (especially if you implement page and post hierarchy on the same menu). Let’s just say for now, that content hierarchy is more suited to page content and if a deep menu structure is called for in your design, consider using pages for easier coding of your menu system, or (god forbid!), use a different content management system more suited to complex content hierarchy like Joomla or Drupal.
• Tags?  Only with posts (well unless you install a Technorati plugin for your pages but that’s another discussion). Tagging is something that accompanies all posts nicely and can be accessed in the Wordpress loop for each post entry.  It’s meant to be used with Posts alone and if you need tagging on your page content, consider some custom programming or re-thinking your content strategy
• Categories?  Again, only with posts.  If you want to implement categories with your page content, you are likely going to face an uphill battle and will eventually resort using posts anyways.

Tags and Categories are the difference

Yep, tags and categories.  So now that you know, we are done right?  Not so fast.  You see, what you also need to understand is that both tags and categories can be implemented freely during content writing.  They can both be created on the fly with each of your posts and if you don’t consider the implications on your theme, you might run into troubles. 

For example, let’s say you have a design from your client that requires the following:

• Spa Services (not added to often, but updated sometimes)
• Hair Services (not added to often, but updated sometimes)

Now there is nothing inherently wrong with the structure here.  The client needs the ability to update different areas of their site and they want the menu system to show content in each area respectively.  Nothing wrong with that.  However, as the designer it’s my job to implement their goals in an effective way, and that means understanding how the menus are meant to look and what kind of content belongs where. 

Thinking a little further ahead into the challenge presented to me, I already know that some of the menu items are going to be pages and some are going to posts. 

• Spa Services (Page)
• Hair Services (Page)

Update Frequency

In addition to Tags and Categories, Update Frequency plays an important role in the decisions I made above.  When there are areas of your site that need content updates on a regular basis, Posts are almost always the way to go, not Pages.  Posts are easier to constrain within the confines of a Wordpress theme in regards to menu and content hierarchy because you can shunt all Post content off into a specific area of your site quite easily.

Finally, a Decision Matrix

So in summary, I think your best bet when you don’t know is to follow some simple rules below:

If you don’t know when to use posts vs pages, do this:

1. If you haven’t picked a theme, think about the kinds of content you want to produce. Consider your update frequency, whether you would like freeform categories and tags, and what types of content will be where. Make those decisions first.  Any good designer or programmer that knows their stuff can bring your ideas into reality.
2. If, however, you already have a theme (and are limited to working within it), look at your theme design first to determine what type of content fits where.  Like this theme for example where all content is clearly a Post. Of course, themes can be changed (again, like I did here), and if necessary, you can always hire an engineer like me.
3. If you need freeform categories and tags, you can ONLY do that with Posts
4. If you have a section of the site that is added to frequently (like a News area), it’s better to use Posts
5. If you have a section where new content is only updated but not created (like for example a list of your clients on one page, or your about page like I have here), that may actually be done using a Page.
6. If your content has no requirement for tags and categories, it’s probably telling you that you need a Page, not a Post (again like my about page)

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About 7 minutes.  That’s all the time I took to write this blog post.  I didn’t login to the Wordpress admin pages, and I didn’t visit my blog to post this blog entry.  How did I do it?  Read on for more.

1. Tip #1: Write about anything.  You think you need to write about something you just learned?  Well yes, but also write anything you already know, especially the knowledge you take for granted.  Newbie’s just starting to learn what you already know will appreciate what you see as common sense knowledge.  This blog post for example, highlights knowledge I already take for granted but it’s entirely possible someone out there doesn’t know it.
2. Tip #2: Get yourself a desktop blogging tool.  Windows Live Writer is my personal favourite and it’s a huge timesaver.  I’m writing this blog entry with this software now.  What I like most about using it is that I can copy/paste from other programs (like Photoshop) and image insertion is dead easy.  The Wordpress admin screens just don’t make the cut when compared to a desktop blogging tool
3. Tip #3: Go nuts with keywords and categories.  With a blog like this one, I’m able to get away with lots of categories. It’s a well designed theme and the layout lends well to many extra categories.  The additional time spent with categories and tags also let’s you get some good Google Juice too.
4. Tip #4: DON’T BE PERFECT!  I put this in caps because perfection will kill you.  You don’t need to be perfect, just post often.  I have a few customers that sit on a single post for days and that’s just time wasted.  Unless your audience are book publishers, you don’t need grammatical perfection.  Quantity is great but not without substance.  For example, it’s senseless to break this blog post into 10 individual blog posts with one item each.  It’s not going to get your Google Juice doing that.  Don’t sacrifice readability for quantity but also don’t worry about perfection. 
5. Tip #5: Use spell-check and revise at least once.  I use Windows Live Writer which has spell checker built in.  Spelling mistakes are bad and show a lack of care and attention.  I also revise the post once just to see if it’s readable.
6. Tip #6: Post a link in Facebook, Twitter, and Digg.  Blogging is great, but if nobody reads it, it’s energy spent for nothing.  Let your network know about your blog by posting links in your social networks.
7. Tip #7: Provide at least one image.  At least one, and perhaps even 2 or 3 if your post is long. Images help readers by breaking up long posts into sections that are scannable and easy to read.  Take a minute and visit Google Image search to find relevant imagery. Besides, images also just look purdy. 
8. Tip #8: Provide links.  The web is a hyperlinked world and links are what people like to see. Take the time to find one or two useful links to other sites if that’s called for but don’t overdue it.  For example in this post, I have linked to “Windows Live Writer” above, but only because it’s relevant to this blog topic and someone might find the link useful.  Sometimes, links to relevant content are appreciated and a nice blogger will leave a comment behind.
9. Tip #9: Use short paragraphs, bullets, and lists.  Online content is easier to read when you employ creative use of lists, bullet points, and short paragraphs.  Studies show people tend to scan screens rather than read in full.  As well, use bold/italics and colors to break up long text into readable snippets, as I have done here using bold and numbering the tips.
10. Tip #10: Write for a target audience.  If you have a blog about dog training, don’t put in blog entries about your recent vacation to Mexico.  Keep your blog content specific to a certain business, a service you provide, or one of your “personas” (I talked about personas in a blog entry about branding. Read that entry). I find that personal blogs about every single thing happening in a person’s life tend to get polluted with irrelevant content.  This blog for example is about my business, technology, and online marketing ideas and I will create a separate one about my vacations and non-business affairs if I intend to blog about those activities.

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