I love what I do: One of the first things I had to learn when becoming self employed was how to charge for my consulting services. Now when I first started consulting as a web designer and computer consultant in the late 90s, I simply stated an hourly rate I was comfortable charging with a given customer at that particular [...]
Entries in Category "The Mind of Your Customer"
Marketing your Business 101: Focus on Benefits, not Features
If you are a business owner, or work in Marketing for your organization, one of the things you must understand is the mind of your customer. Why? Because if you understand what your customers are looking for, you can give them what they want. And when a customer is looking for a solution to [...]
