I love what I do: Changing your company name and how you brand yourself can be a daunting task. Obviously you have to tell your existing customers, change your logo, and launch a marketing campaign just like you might launch a brand from scratch. But there are probably a hundred other things you might not consider when branding or re-branding your business – both offline and online. I learned that the hard way when I changed my own company name and how I market myself earlier this year. Continue reading to hear my first hand experience and learn some cool tips along the way.
