Are you standing out?  Are you marketing just like everyone else or are you taking the extra steps to stand out against the competition?  Good companies market themselves like everyone else and most of the time, that’s ok.  The problem, however, is that in a democratized market online where the barriers to competition are [...]

Changing your company name and how you brand yourself can be a daunting task. Obviously you have to tell your existing customers, change your logo, and launch a marketing campaign just like you might launch a brand from scratch. But there are probably a hundred other things you might not consider when branding or re-branding your business – both offline and online. I learned that the hard way when I changed my own company name and how I market myself earlier this year. Continue reading to hear my first hand experience and learn some cool tips along the way.